HOT SINGLE

"You Want Smoke 2" featuring; Young Buck, Smit D, RBX. The single is produced by Hardattak who collaborated with Platinum Music Producer Big Swift.

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HARDATTAK

Music Executive Talks Digital (Part 1)

Interview with Music Industry Executive

DIGITAL LABEL? It is a passion that has been burning in my soul for the past 20 years. No matter how hard I have tried to run away from music, I  always come back to it. But I would have to ask why not have a new digital label? There is a sea of new artist waiting on a chance to show the world their talent, but who is signing indie artist today? Better yet, who is developing new artists and groups? I want to serve in that capacity. Just give these guys a chance to shine like 50 Cent, Beyonce or Rascal Flatts.

WHAT CAN YOUR LABEL OFFER INDIE ARTISTS? 

We will put the artist’s music into over 300 digital retail stores worldwide. The artists that sign a licensing deal with us will automati•cally launch overseas. That’s a premium many artists and bands will never get to experience! We can GUARANTEE this to bands that join with us. In addition, we offer professional consultation to Indie Artists and the kind of guidance that artists can use to navigate themselves correctly as they pursue their musical dream.

CAN YOU GIVE AN EXAMPLE TO INDIE ARTISTS ABOUT MARKETING THEM•SELVES?

When I worked as a street promoter for Jam Down, in the year 1999, we stayed in the streets promoting DJ Screw’s album (All Work No Play) and Lil Keke’s album; (It Was All A Dream). Having radio play on Houstoun’s top urban station – 97.9 The Box helped us build that momentum we needed to sell 150,000+ records. This is just an idea for artist to consider when releas•ing their music through our digital distribution services or with any distribution service. Make your self commercially marketable where you can tap into larger markets, with the possibility of selling more records. So lets say a new artist comes out with a record and he or she can’t get a major label to sign them, we will. However, that record or song still needs to be “pushed” as though he/she were signed to Universal or Capitol Records. I must say that I started the Hip-Hop Circle Newspaper right after I left Jam Down Entertainment. My idea for developing a paper was just to “keep on pushin!” artists.

HAVE ANY ARTISTS SIGNED UP FOR DIGITAL DISTRIBUTION?

So far, we have issued out maybe 8 – 10 license agreements or contracts within the State of Louisiana. We’re getting a quicker response from the indie artists out there. They seem to be really hungry for this digi-shit! I’m re-releasing the Muhammad2G record; “Don’t U Go Nowhere”, we negotiated for 2 albums and a new bad-ass single titled; “Fallin In Love” which should be available world wide. I have some mixtape shit that my homie RBX from (Dr. Dre’s Chronic Album) gave me featuring Snoop Dogg and the Dogg Pound. I would love to release the record under my digital distribution deal. I’ll be reaching out to him (RBX) because I’m a fan of his music and I want others to hear a lot of the music he has recorded. There’s a lot of indie artists that I know personally that I feel have really good records that music-enthusiasts would like to hear; Young Pooh, GoHard Boegard, Kayo Bracey, Rolo, Mr. Bad Attitude Click, Hardattak, Tim Stewart and a whole lot more.

IS THIS A LEGITIMATE SITUA•TION FOR INDIE ARTISTS TO GET INVOLVED WITH?

I think it’s natural for most of us to be skeptical about “new shit” but I’m an artist as well. I’ve checked this shit out and will be releasing my own music through my own digital distribution deal. There are rumors that CD Baby and DiscMakers are not paying for downloads. I get calls from sources letting me knowinside shit. With us, an artist can audit the books if they feel we owe them royalties. Furthermore, we’re not trying to sign artists to a standard contractual agreement. We’re offering a licensing deal. In other words, we will lease your single, album

(continued as Part 2)

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